Work
The work, not the claims.
Client first, then what changed.
-
Fintech
From routine finance content to culture-aware social campaigns.
Social and distribution for Prabhav '23: meme seeding, the event, and the MS Dhoni creator films.
- 15K to 18K Instagram
An embedded engagement, Deepak worked inside the Rigi and GapUp team, owning social-media direction and wider campaign strategy.
Read the case study (Rigi / GapUp, opens in a new tab)
Prabhav '23 panel: MS Dhoni, Tanmay Bhat and Sharan Hegde MS Dhoni × Tanmay Bhat MS Dhoni × Sharan Hegde MS Dhoni × Kushi Kapila MS Dhoni × Gaurav Taneja -
Leadership
From individual leadership posts to a recognisable content and sales property.
- 401 book orders in six months
-
Coaching
From separate content outputs to one connected system: 1.9M organic views in 3.5 months.
- 1.9M organic views in 3.5 months, Success 369 podcast
-
Finance
From finance content to a connected growth ecosystem.
- 25K to 200K Instagram
- 3K to 25K YouTube
Haven Ark had valuable financial knowledge and an audience willing to learn.
Read the case study (Haven Ark, opens in a new tab) -
Sports
How GoRally turned pickleball content into a community growth engine
- 500 to 5K Instagram, 100% organic
- 1.7M+ views
- 433K reach
GoRally was operating in a category where awareness was still being built. Pickleball had growing curiosity, but the average audience did not fully understand the sport, the community, or why they should participate. The challenge: make pickleball feel accessible, make the academy feel active and welcoming, turn court moments into social proof, build familiarity around coaches and players, and create content appealing to beginners, enthusiasts, and local sports communities.
Read the case study (GoRally, opens in a new tab) -
Luxury
From zero social presence to a premium design-led brand.
- 0 to 200 in 3 months, zero ad spend
Relso was entering the market with more than furniture.
Read the case study (Relso, opens in a new tab) -
Finance
From traditional finance communication to Gen-Z discovery, without ads.
- 24K views, 10K reach
Finnovoice needed to make finance approachable without making it feel childish.
Read the case study (Finnovoice, opens in a new tab) -
Sports
From a live pickleball event to content that kept the community moving.
A sporting event produces energy once.
Read the case study (Picklebay, opens in a new tab) -
Enterprise
From corporate credentials to a story people could feel.
Emircom already had the scale.
Read the case study (Emircom, opens in a new tab) -
Wellness
From a stigmatised product to a conversation people could enter.
Xaliven did not only have an awareness problem.
Read the case study (Xaliven, opens in a new tab) -
Sports
From a global pickleball brand to an active part of India’s growing pickleball culture.
JOOLA already had global recognition within pickleball.
Read the case study (JOOLA India, opens in a new tab) -
Personal Brand
From an individual expert to a recognisable bilingual media brand.
Ajayya already had the experience, ideas and personality. The opportunity was to turn that intellectual depth into an ownable content world.
Read the case study (beingajayya, opens in a new tab) -
Pop-Cult
AI films
AI films for brands, made at Pop-Cult.
See AI video production (opens in a new tab)Emircom brand film DCV Industries, Make it in the Emirates San Kochi
Each case links to the full write-up on popcultmarketing.com. Results are the verified ones.