Free tools for AI that knows your business.
Working assets, not worksheets. Give your email once and every tool on this page unlocks. Use one, or use them in order: teach AI your business first, then decide what it does.
- One form unlocks everything on this page
- Works in ChatGPT or Claude
- New tools are added here, not sold
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Everything opens on this page as soon as you submit.
Brand Brain
Teach AI what your business knows.
Three files. One Brand Brain.
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The Brand Card
Who you are: what you sell, who it's for, why you're different, and how you sound.
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The Customer File
Who you sell to, in their own words: what they want, what stops them, and what makes them say yes.
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The Boundary File
Where the line is: banned words, claims you never make, and the checks every draft passes before it ships.
The examples use FORGE45, a fictional Dubai gym we use for teaching. Replace every example with your own. Where you have no proof yet, leave it as [PROOF NEEDED]; empty beats invented.
Fill them in. Load them once.
In Claude
- Projects → New project.
- Add all three files to Project knowledge.
- Paste the instruction below into the project instructions.
In ChatGPT
- Projects → New project.
- Add all three files.
- Paste the instruction below into the project instructions.
Before writing anything, read the Brand Card, the Customer File and the Boundary File in this project. Use our words and our customers' words, not generic marketing language. Never use a banned word. Never invent numbers, names, clients or results; if proof is missing, write [PROOF NEEDED]. If a request breaks a Boundary File rule, name the rule and suggest another way. When I reject something, ask me why in one line and suggest the rule I should add to the Boundary File.
Every request still needs a short brief on top: Context, Evidence, Desired Shift.
AI Workflow Map
Decide what AI handles and what stays human.
Copy the builder into a new chat.
Open a new chat in ChatGPT or Claude, paste this, and answer the questions. It asks one at a time.
You are helping me build an AI Workflow Map for one recurring task in my work. Interview me one question at a time, and wait for my answer before you ask the next. Keep every question short. Ask in this order: 1. Which recurring task do you want to map? Pick one you do at least once a month. 2. Walk me through how you do it today, step by step. 3. For each step, tell me whether you think AI can handle it, and ask me to confirm or correct you. 4. Which decisions in this task must stay with me because they depend on judgement, positioning or accountability? 5. What do I always check before this work goes out? Think about facts, numbers, claims and brand rules. 6. What makes me reject a draft on sight? 7. When the finished work reaches a client or my team, what should they see about why this direction was chosen? Rules: Do not invent steps I did not describe. If an answer is vague, ask one follow up question. Do not give advice until the map is finished. When all seven are answered, output the map in one markdown code block, in exactly this format: # AI Workflow Map: (task name) TASK: (the task in one line) ## AI HANDLES (bullet list) ## HUMAN DECIDES (bullet list) ## HUMAN CHECKS (bullet list) ## REJECT IF (bullet list) ## VISIBLE JUDGEMENT (what the client or team should see about why the final direction was chosen) ## HANDOFF PROMPT (a short instruction I can paste at the start of every future chat for this task, telling the AI what it handles, what it must leave to me, and what I will reject) Then suggest a file name in the form task-name-workflow.md, and tell me to save the file into the same project as my Brand Brain files so the AI reads both.
One task. Mapped once. Reused every time.
TASK: Build the monthly campaign strategy
- AI HANDLES
- Research · Clustering · First drafts · Variations
- HUMAN DECIDES
- Positioning · Angle · Claims · Final recommendation
- HUMAN CHECKS
- Facts · Numbers · Brand boundaries · Evidence
- REJECT IF
- Unsupported claim · Wrong audience · Wrong offer · Generic insight
- VISIBLE JUDGEMENT
- Why this direction was chosen over the alternatives, in two lines the client can read.
Save the finished map as a .md file, for example campaign-strategy-workflow.md. Prefer to fill it in by hand?


