Teach Your AI · Cohort 1

Stop explaining your business to AI. Teach it once.

Every quote, reply and follow-up you write by hand is work your AI could draft, if it knew your business. In three live evenings, you teach it. Then it drafts in your voice, and nothing goes out until you say so.

For founders, professionals and teams. Not just marketers.

Three live evenings · 7 to 9:30 PM Dubai · Zoom · Claude or ChatGPT

Join the waitlist Attend Night 1 live. Not for you? Full refund if you message me before Night 2.
Teach Your AI · Waitlist

Cohort 1 is paused. Hear first when it opens.

Three live evenings to teach your AI your business. Join the waitlist and you'll be the first to know when dates are set.

One email when dates are set. Nothing else.

The facts

Spec sheet
Price
AED 1,500, one payment. From Cohort 2 the price is AED 2,500.
Format
Live on Zoom. Recordings of all three evenings included.
Seats
25. A real cap, so there's room for live Q&A, spot-checks and selected build feedback.
Refund
Attend Night 1 live. Not for you? Full refund if you message me before Night 2. No reason required. Refunds are processed within 5 working days.
Included
Recordings, templates, prompts, a ready-made enquiry workflow and the written system
Upsells
None inside the three evenings
You bring
A laptop, a ChatGPT or Claude account, your offer and prices, and, if available, 30+ customer messages, reviews or emails you're authorised to use. If you don't have them, we'll use the supplied sandbox data.
01 · Why this works

Everyone bought the same shovel.

Same models. Same prompts. Same answers. Your competitor's AI and yours write the same quote, the same reply, the same post. The only thing that can make yours different is what it knows. Right now, it knows nothing about you.

Context makes AI know the business. Your judgement tells it what to do with what it knows.

Generation is cheap. Judgement is expensive.

02 · The nights

You build every night.

Each evening has build time on your own business. Nothing is a demo you watch and forget.

Teach it your business

Night 1 · 7 to 9:30 PM Dubai

It learns your business in one evening.

What you sell, what you charge, who buys and why, how you sound, and what it must never promise. Written once. Every chat after that starts knowing it.

Every rule you write is a mistake it won't make again.

The testOpen a fresh chat. Ask it about your offer. It should know what you sell, who it's for and what it must never invent. If it doesn't, the Brain isn't finished.

Join the waitlist

Let it draft your work

Night 2 · 7 to 9:30 PM Dubai

One insight. Every message you send.

Take one thing a customer actually said. Turn it into the quote, the WhatsApp reply, the follow-up and the post. Same voice in all four. No claim you can't back up.

The testTake one customer insight. Turn it into three or four pieces your business sends every week. They should all sound like the same business, and none of them should claim anything you can't back up.

Join the waitlist

Every enquiry answered by you, drafted by it.

Night 3 · 7 to 9:30 PM Dubai

The 11 PM enquiry is drafted by morning.

New enquiries get sorted: serious, browsing, not a fit. A reply is drafted for each. You read, approve, send. Nothing goes out without you.

Night 3 runs on n8n. You'll need an n8n account, and running it has a small AI usage cost.

The testDrop in a new enquiry. The system scores it and drafts the reply. Nothing sends until you approve it.

Join the waitlist
  1. 7-file Brand Brain
  2. Customer evidence
  3. Message Studio
  4. Quotes, replies, posts
  5. Enquiry intake
  6. Sort and draft
  7. Your approval
  8. Lessons Ledger

The lessons ledger feeds back into the 7-file Brand Brain.

03 · Your business

Whatever you sell, it's the same three nights.

Everyone builds the same three things. What goes into them is yours.

You teach itIt draftsIt handles
ClinicTreatments, prices, what patients worry about, what you never claimAppointment reminders, aftercare messages, postsNew enquiry: urgent or routine, reply drafted
Shop or showroomCollections, policies, occasions, how customers describe what they wantFestival campaigns, catalogue messages, follow-upsEnquiry: serious buyer or browsing, reply drafted
Real estateEach listing, price, terms, who buysListing messages, viewing follow-ups, answers to common questionsEnquiry: ready buyer or browsing, WhatsApp reply drafted
Studio or practiceYour approach, project types, fees, what clients misunderstandProposals, client updates, portfolio postsEnquiry: real project or browsing, reply drafted
B2B supply and salesCatalogue, pricing rules, client typesQuotes, follow-ups, outreach to new buyersRequest for a quote: priority, quote drafted
Courses and personal brandsYour offer, who buys it and whyWebinar invites, ad angles, posts, emailsLead: qualified or not, follow-up drafted
Employee or teamYour role, stakeholders, standardsReports, emails, meeting summariesInbox: what needs action, reply drafted

If you write it every week, you can teach your AI to draft it.

04 · What you build

Teach it once. Get your repeat work back.

You get the frameworks, templates, prompts, starter workflows and QA checks. I teach the method, show each step, and diagnose where yours breaks. You do the building, on your own business. You leave knowing how to run, test and improve it without someone rebuilding it for you.

01 / 07

01

A seven-file Brand Brain

Loaded into Claude or ChatGPT, so every chat starts knowing your business.

Night 1 · Brain
02

An evidence board

What your customers actually say, sorted into what to use and what to change.

Night 1 · Brain
03

A message set

Quotes, replies, follow-ups or posts from one insight, in your voice.

Night 2 · Make
04

A starter enquiry workflow

Connected to your Brand Brain. It sorts and drafts; you approve every message.

Night 3 · Run
05

A one-page operating plan

How you run it weekly, on a normal Tuesday.

Night 3 · Run
06

A Lessons Ledger

Every correction becomes a rule the system keeps.

All week
07

All three recordings

Rewatch any step. Receipts, not claims. It fits in a folder.

Yours to keep
05 · For you, or not

Is this your seat?

Yes, if

  • You run a business, a practice or a team, and write the same kinds of messages every week
  • You've tried AI and got answers that could belong to anyone
  • You want AI to do the first draft, and you still want the final say

No, if

  • You want a list of 50 AI tools
  • You won't bring your own business or role to build on
  • You want it built for you. You build it; I diagnose it.
  • You want AI to run your business without you checking it. It can get the draft right. The judgement is yours.
06 · Packing list

Bring three things.

Item 01

A laptop

  • Claude or ChatGPT account
  • Zoom, camera optional
Item 02

Your business, or your role

  • Your offer, prices and what you don't do.
  • If available, 30+ customer messages, reviews or emails you're authorised to use.
Item 03

Three evenings

  • 7 to 9:30 PM Dubai, three evenings
  • Missed one? The recording is up the next day

No customer reviews yet, or none you're authorised to use? We'll use the supplied sandbox data, and you rebuild on your business afterwards.

Coming as an employee? Use only AI tools your company allows and only information you're allowed to share. The sandbox data works for everything.

07 · Proof

Cohort 1 is the first.

This is Cohort 1. So I can't show you alumni results. There are no alumni yet. What I can show you is the system, the real work it came from, the free live build before you buy, and the exact things you'll leave with. And because this is the first one, attend Night 1 first. Then decide whether I keep your money.

Deepak Harish
Your host

Deepak Harish

Quick context, because you should know who's teaching this. I'm Deepak. I started in front of cameras as a kid, studied chemical engineering, and fell into marketing through a friend's trading startup. Since then I've led creative, run social at Rigi, built Pop-Cult, lost clients, rebuilt in Dubai, and spent a ridiculous amount of time fixing marketing systems that should have worked the first time.

That's the perspective I'm teaching from. Not AI theory. Work that had to sell.

This is

  • Live implementation training
  • Guided builds on your own business
  • Starter templates and workflows
  • Real examples and demonstrations
  • QA checks so you know when it works
  • Selected live feedback
  • Debugging the logic with you

This isn't

  • Done-for-you consulting
  • Us building your stack
  • Custom development for each person
  • A tool tour
  • Unlimited one-to-one reviews
  • Taking over your screen
  • Ongoing tech support after the cohort

How support works

Each evening has build time. I answer questions, diagnose common problems and review selected work live. Everyone gets at least one chance to bring a build or a failure point to me for direct diagnosis. If you're stuck, I'll show you why and what to do next. You make the fix.

08 · Cohort 1 · one payment

AED 1,500One payment · three evenings · no upsell inside

Cohort 1 is paused. Join the waitlist to hear first when dates are set.

Came to The Average Machine? Your AED 49 comes off. Use the code in your email.

Join the waitlist Attend Night 1 live. Not for you? Full refund if you message me before Night 2.

Attend Night 1. Then decide.

Attend Night 1 live. Not for you? Full refund if you message me before Night 2. No reason required. Refunds are processed within 5 working days.

Everything you leave with

  1. 01A seven-file Brand Brain on your businessNight 1
  2. 02An evidence board built from your customers' wordsNight 1
  3. 03A message set in your voice: quotes, replies, follow-ups or postsNight 2
  4. 04A starter enquiry workflow connected to your Brand BrainNight 3
  5. 05A one-page operating plan for running it weekly, and a Lessons LedgerNight 3
  6. 06Live feedback, and at least one build or failure point diagnosed with youAll
  7. 07All three recordings, templates, prompts and the written systemKeep

If all it did was stop you re-explaining your business to AI, would one payment cover it?

If all it did was draft your quotes and follow-ups in your voice?

If all it did was draft the reply to every enquiry?

I could have recorded a course for anyone. I chose three live evenings, capped at 25, so I can diagnose where your build breaks.

09 · Questions

Before you enrol.

I'm not a marketer. Is this for me?

Yes. If you send quotes, replies, follow-ups, proposals or posts every week, this is for you. Marketing is one of the things you'll draft, not the whole course.

I'm an employee. Can I join?

Yes. Build it on your role: your reports, emails and replies. Use only AI tools your company approves and only information you're allowed to share. If in doubt, use the sandbox data.

Can it run my WhatsApp automatically?

In the cohort, AI drafts your WhatsApp replies and you send them. A fully automatic WhatsApp bot needs the WhatsApp Business API, which is a separate paid setup and isn't part of these three evenings.

I'm not technical. Will I keep up?

Yes. There's no code. On Night 3 you import a workflow that's already built and connect it, step by step on screen.

I've bought courses I never finished.

This isn't a course you watch. Each evening has build time on your own business, with live feedback. That's why there are 25 seats.

Will my whole system be finished by Night 3?

You build the Brand Brain, run it through the Message Studio and connect a starter enquiry workflow, on your own business. Keeping the files current is ongoing work. The Lessons Ledger is how you do it.

Will you build it for me?

No. That's what Pop-Cult does. The cohort teaches you to build and run it yourself.

Claude or ChatGPT?

Either. Everything is shown so it works in both.

What if the AI tools change next month?

Your Brand Brain is written knowledge about your business. It moves with you to the next model. Tools change monthly. The loop doesn't.

What if I miss an evening?

Every session is recorded and shared the next day.

Will it work for my industry?

You build on your own business, with your own customers' words, so it's shaped to your industry by design. Clinics, shops, studios, suppliers and consultants all build the same three things; only what goes into them changes.

What if it isn't for me?

Attend Night 1 live. Not for you? Full refund if you message me before Night 2. No reason required. Refunds are processed within 5 working days.

What happens after Night 3?

You keep the recordings, templates, prompts and the written system. There is no upsell inside the three evenings.

Is this the same as the free session?

No. The live session shows why AI gets your business wrong and gives you five fixes, one built live. The cohort builds all seven files from real customer evidence, then puts them to work drafting your messages and handling enquiries.

The course ends on Night 3. Your AI starts work the next morning.

Three evenings. Your business. 25 seats.

Join the waitlist Attend Night 1 live. Not for you? Full refund if you message me before Night 2.