I turn content into customers.

Now I teach marketers and founders to do it with AI. Founder of Pop-Cult. Dubai and Bangalore.

Join The Average Machine

AED 49 · Fri 20 Nov · 7 PM Dubai

See the work

401book orders in six months, Business Gita
1.9Morganic views in 3.5 months, Success 369 podcast
25K → 200KInstagram, Haven Ark (then Havenspire), before Pop-Cult
1.7M+organic views, Go Rally

Rooms I've worked in

Prabhav '23 with MS Dhoni. I ran social and distribution for Rigi.

With Tanmay Bhat at a Rigi creator event.

Haven Ark (then Havenspire), where Instagram went 25K to 200K.

The work, not the claims.

Rigi × Prabhav '23

Thumbnail: Prabhav '23 panel: MS Dhoni, Tanmay Bhat and Sharan Hegde — Prabhav '23 panel: MS Dhoni, Tanmay Bhat and Sharan Hegde

Thumbnail: MS Dhoni × Tanmay Bhat — MS Dhoni × Tanmay Bhat

Thumbnail: MS Dhoni × Sharan Hegde — MS Dhoni × Sharan Hegde

Thumbnail: MS Dhoni × Kushi Kapila — MS Dhoni × Kushi Kapila

Thumbnail: MS Dhoni × Gaurav Taneja — MS Dhoni × Gaurav Taneja

I ran social and distribution for Rigi's Prabhav '23. Meme seeding in the run up, the event itself, and these films after it.

AI films for brands, made at Pop-Cult

Emircom brand film

Thumbnail: DCV Industries, Make it in the Emirates — DCV Industries, Make it in the Emirates

See AI video production

My story

My career makes more sense backwards.

Chapter I

Attention

Child actor. 60+ ads before 14. I didn't know what marketing was. I did know somebody had to make you look at the screen.

Deepak as a child actor in Ullam — Ullam

Deepak as a child actor in the Scooby Day ad — Scooby Day ad

Deepak as a child actor in the Chemmanur ad — Chemmanur ad

Deepak as a child actor in Shyam — Shyam

Deepak as a child actor in the Poppy ad — Poppy ad

Deepak as a child actor in Bharya Onnu Makkal Moonu — Bharya Onnu Makkal Moonu

Chapter II

The accidental marketer

Then I studied chemical engineering. Obviously. By 2019 I took a break, moved to Bangalore and started helping two friends with memes for a trading education startup. That break became my career.

Deepak at a waterfall during his VIT years

Chapter III

The gap

25K to 200K taught me what marketing really was. Not making content. Closing the gap between what someone knows now and what they need to believe next.

Haven Ark (then Havenspire) on Instagram: 200K followers

Chapter IV

Distribution

Rigi taught me the film isn't the campaign. Distribution is.

Chapter V

The engine

Then my best client left. I was close to zero clients. I started applying for chemical engineering jobs. One company called back. I didn't pick up. Pop-Cult hadn't failed because I couldn't make good work. It failed because good work had no engine behind it. Creativity without an engine is just a hobby with invoices.

Pop-CultThe content and the system behind it, for businesses.See Pop-Cult

That Marketing DyudeLive sessions, free templates and a cohort for founders, professionals and teams who build it themselves.Join The Average Machine, Fri 20 Nov

How I think.

01
Every piece of content needs a job. Attention that goes nowhere is just rented applause.
02
AI doesn't need another clever prompt. It needs enough context to stop guessing.
03
Distribution is part of the creative. A campaign nobody sees isn't underrated. It's unfinished.
04
Automate repetition. Keep judgement human.
05
A system should survive a normal Tuesday. If it only works when you're motivated, it isn't a system yet.

Things I've made.

The Brand Brain templates

Brand Card, Customer File and Boundary File. Three free files that teach Claude or ChatGPT your business.

Get the templates

Admit oneCohort 1

Teach Your AI

Three live evenings. You build the full system on your own business.

Join the waitlist

Where do you want to start?

I want to fix my AI setup
The Average Machine, AED 49, Fri 20 Nov
I want to build the full system
Teach Your AI · Waitlist
I want someone to build the marketing
Pop-Cult